Big Bull Rice

About Us

Nigeria’s Foremost Packaged Rice Brand

Big Bull Rice and Big Bull Gold Rice stand as the epitome of premium Nigerian parboiled rice, containing natural nutrients with robust health benefits. Distinguished by its meticulous processing and packaging, our rice is meticulously curated to be free of any impurities, ensuring swift and effortless cooking experience while yielding a consistently firm and non-sticky texture.

Our versatile rice variety serves as the ideal canvas for crafting a myriad of culinary delights, from the iconic Jollof rice to delectable Fried rice creations. Beyond their culinary versatility, Big Bull Rice and Big Bull Gold Rice are wholesome choices for your family, being rich sources of essential carbohydrates, proteins, dietary fiber, essential elements, and omega 3-6-9, aligning perfectly with your commitment to a healthy lifestyle.

Our Commitment

At Big Bull, our unwavering commitment is to deliver an unparalleled rice experience to our valued customers. Big Bull Rice and Big Bull Gold Rice are meticulously crafted to cater to your diverse needs, and our relentless pursuit of excellence ensures constant product refinement. 

Thank you for choosing Big Bull Rice & Big Bull Gold Rice! We hope you enjoy our products as much as we enjoy making them. 

Our Story

Established in 2017 in Kebbi, Nigeria, Big Bull Rice was born with a singular mission: to craft a superior rice product that marries exquisite taste with unparalleled nutrition. Our steadfast dedication revolves around delivering the finest rice to our cherished customers, and we remain unwavering in our continuous pursuit of product enhancement. 

From 2018 we began the introduction of the Big Bull consumer packs and these were relaunched as Big Bull Gold Rice, the premium offering in hygienic and attractive consumer packs as the turn of 2023 with the wellbeing of teeming rice consumers in mind. 

Our Values

At Big Bull, we believe in the following values: 


We are fair, honest and transparent in all our actions, decisions and processes. Everything we do must uphold the highest ethical standards.

Owner's Mindset

Every day, we take the initiative to make TGI & its businesses better. We treat every penny like our own, and proactively work towards meeting our organisational goals.

Diversity & Inclusion

Our global presence creates a rich variety of perspectives, which makes our business better. We respect and appreciate each others' differences, and pledge to support a culture of respect towards each other.


Our curiosity has no limits. We are constantly exploring ideas that drive growth of our business and meet future needs of our customers.


Our sustainable business model ensures we drive positive economic, environmental, and social impact for all our stakeholders from sourcing raw materials locally, to having a strong distribution base, and empowering our farmer communities.


We are committed to our employees' personal and professional growth and take pride in providing outstanding products and services to all our customers. We strive to be the best in everything we do.

Our Products

Big Bull Rice offers a variety of products to meet the needs of our customers. Our products include:

Big Bull Gold Rice: Our premium offering, packed in hygienic consumer-friendly golden packs. Big Bull Gold Rice is perfect for families and individuals who want to enjoy the delicious taste of Big Bull Gold Rice without having to worry about hygiene, convenience, accessibility or having to buy a large bag.

Big Bull Rice: Top-quality large rice packs for sharing. Big Bull Rice, the multiple-use packs have continued to cater for occasions and events, feeding a large number of guests. It is also very suitable for families who prefer large packs for home storage.

What Makes Us Unique

At Big Bull Rice, we pride ourselves on being more than just a rice brand. We are a symbol of quality, innovation and sustainability. Our commitment to excellence sets us apart, and here’s what makes us truly unique: 

Premium Quality

Our journey begins with the meticulous selection of the finest rice grains from trusted sources. We believe that quality starts at the source, which is why we work closely with farmers who share our passion for excellence. Each grain of Big Bull rice undergoes rigorous quality control measures to ensure it meets our premium standards. The result? A rice that’s not just good, but exceptional. 


Sustainability isn’t just a buzzword for us; it’s a way of life. We are dedicated to sustainable farming practices that not only protect the environment but also support the livelihoods of local farming communities. Our commitment extends from responsible cultivation practices to efficient water usage. We believe in nurturing the planet while providing you with the best rice.

Community Engagement

We understand the importance of giving back. Big Bull Rice actively engages with and supports the communities where we operate. We believe in making a positive impact on the lives of those we touch. Through various initiatives, we strive to uplift and empower the communities that are an integral part of our journey.


Innovation is in our DNA. We continuously strive to meet the evolving needs of our customers. Our diverse product range includes various rice types, each carefully selected and processed to perfection. We offer convenient and hygienic packaging options to suit your lifestyle, and our affordable Big Bull Gold Rice SKUs N200, 750g, 2.25kg, 5kg and 10kg packs are designed to bring joy to every home.

Customer-Centric Approach

Your satisfaction is not just a goal; it’s our driving force. We are committed to delivering exceptional customer service. We value your feedback and suggestions, and we’re always eager to hear from you. Your trust in Big Bull Rice and Big Bull Gold Rice is what fuels our commitment to excellence.

Discover the Big Bull difference!

Join us on this extraordinary journey as we continue to redefine the rice industry with our unwavering commitment to quality, sustainability, and community-focus. 

Every meal with Big Bull Rice and Big Bull Gold Rice is a celebration of what makes us unique, and we invite you to savour the experience. 

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